Cookies Policy
Cookies comprising small data files, are placed on the user’s desktop computer, notebook computer or handheld device such as a smartphone or tablet when an individual visits a website or service provider.
Please click here to view our Privacy Policy
Cookies are used by most online service providers to make certain services function, to give a more meaningful browsing experience and to provide reporting information.
Cookie Category Overview
Necessary: Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Analytics: Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Performance: Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Other: Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Our website uses the following cookies:
| Cookie | Domain | Type | Description | Duration |
| _ga | .independencemobility.co.uk | Analytics | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 2 years |
| _gid | .independencemobility.co.uk | Analytics | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | 1 day |
| PHPSESSID | www.independencemobility.co.uk | Necessary | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. | session |
| _GRECAPTCHA | www.google.com | Necessary | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. | 5 months 27 days |
| f24_personId | .independencemobility.co.uk | Other | This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. | 10 years |
| f24_autoId | .independencemobility.co.uk | Other | This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. | 10 years |
| _gat | .independencemobility.co.uk | Performance | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. | 1 minute |
Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
• F24_autoID
• F24_personID
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.